A combination of ads and Captcha
Do you know the difference between an ordinary captcha and captcha advertising?
The answer is simple – advertising captcha, just as the two words imply, is a combination of an ad and a captcha.
For those who are not familiar with the term, Captcha is a short test made of an image with distorted letters and / or numbers that has to be deciphered and than copied by the user before taking specific action, such as website registration, adding a comment and so on.
This is a popular way to detect spam bots and prevent them from abusing websites and online platforms.
Ad captcha is another way of using captcha for the same purpose, but instead of an image it uses an ad, by which 2 goals are achieved:
First, we have a captcha that filters and stops robots from abusing all kinds of online platforms.
Second, businesses get to advertise and brand their selves by using the captcha phrase and by that increasing their revenues or potential clients.
How does captcha advertising work?
A user starts some registration process. After filling out private details, instead of a captcha image – he sees an ad. The various of ads can be flash ads, banners, or video clips. The user gets a question that refers to the ad for which he has to figure out the correct answer (and type it, of course). The correct answer is used as a captcha verification.
The question might be something like: “what’s the name of the product in the ad”?
How do captcha ads promote sales?
While ordinary advertising might be ignored by innocent users, captcha advertising definitely could not be disregarded. Why? The user who reads the question related to the ad (the product / the business) must look at the ad in order to answer the question. He is obliged to think for some seconds about the answer (again – the product / business). He must type the answer (an additional step of referring to the product). And so, without further thinking, his attention is drawn to the product that appears in the ad…
What a psychological impact on the innocent user!!!
February 27th, 2010 at 7:13 pm
[...] the user as human (not machine), meaning it prevents spam and keeps websites secured. 2) As an Ad Captcha it promotes sales by drawing user’s attention to the product which the captcha content talks [...]
April 7th, 2010 at 9:13 am
[...] forget ourselves, just for this time, and instead of focusing in advertising captcha we’ll amuse ourselves by taking a look at some funny as well as odd and interesting [...]